The Coulson Macleod web­site has just won a Gold. Yay!

We were given the Gold in the national Mumpren­eur Web­site Awards.

We won a Gold because our web­site is visu­ally pleas­ing, easy to nav­ig­ate, has a simple pay­ment pro­cess, and provides lots of inform­a­tion on our typo­graphic art.

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Today is a good day. Why? I hear you cry.

Well folks, we have beaten our sales record. We have sold more prints in August than in any other month in the entire his­tory of Coulson Macleod. And we’ve been up and run­ning for almost eight­een months.

We have a white­board on our office wall. Every time we make a sale we wipe off the old num­ber and write up the new one. I say we, but actu­ally I usu­ally do this, partly because my hand­writ­ing is neater, but mainly because it gives me a huge amount of pleas­ure. Every month we write down how many we’ve sold, whether they’ve been sold via Not On The High Street or through shops or if they’re bespoke and how many came via one of our adverts in Elle Dec­or­a­tion or Livin­getc.

We love our white­board. We quite often catch each other star­ing at it fondly. Because every month the fig­ures go up. And that is super exciting.

And this month, only half way through August I might point out, we’ve notched up the biggest num­ber since our records began. To let you into a secret, we only star­ted record­ing this on the board since Novem­ber, which was when we star­ted selling in ser­i­ous num­bers and the idea of a white­board sprang into our heads.

So ladies and gen­tle­men, tonight we may clink our glasses and say a little toast to our little boom­ing busi­ness that we love so much.

Since launch­ing Coulson Macleod a little over a year ago (we star­ted the busi­ness in March 2009) we’ve updated our web­site twice. Actu­ally updat­ing is incor­rect, we’ve com­pletely redesigned the web­site twice.

And now we’ve just launched our third version.

Each time we strip it back fur­ther for an even more uncluttered look. We love sim­pli­city. And we totally love our new ver­sion, which was designed by us.

Would love to hear your comments.

Just checked the Coulson Macleod web­site to see how it’s rank­ing. We use the very effi­cient Web­site Grader.

Coulson Macleod ranks 194,873 of the 2,082,799 web­sites that have been ranked so far.

A web­site grade of 91/100 for www​.coulson​macleod​.com means that of the mil­lions of web­sites that have pre­vi­ously been eval­u­ated, Web­site Grader has cal­cu­lated that our web­site scores higher than 91% of them in terms of its mar­ket­ing effectiveness.

I’ll give myself a little pat on the back!

From time to time I check how well the Coulson Macleod web­site is doing — stat­ist­ic­ally speaking.

Coulson Macleod now ranks 83,276 in Aus­tralia accord­ing to Alexa, the web­site inform­a­tion com­pany. Alexa bases a website’s pop­ular­ity on vis­it­ors and page views.

In the world, Coulson Macleod ranks 1,605,043.

Accord­ing to Alexa, the clever folk who meas­ure web­site traffic, Coulson Macleod is ranked 2,541,410 in the world.  Admit­tedly we’ve got a long way to go before we get to num­ber one, but this fig­ure is up 190% in the last three months. One day we’ll be the num­ber one for typo­graphic art, and lim­ited edi­tion art, which will be good enough for me.

And if you only take our rank in the US we’re 386,653 the most pop­u­lar web­site, which does sound so much better.

I just went on Web­site Grader to see if the Coulson Macleod web­site is per­form­ing any bet­ter than the last time I checked on 29^th Octo­ber, when we scored 72.

Coulson Macleod now has a web­site grade of 87/100.  This means that of the hun­dreds of thou­sands of web­sites that have pre­vi­ously been eval­u­ated, Web­site Grader has cal­cu­lated that our web­site scores 87% higher than the rest of them in terms of its mar­ket­ing effectiveness.

Yip­pee!

Just checked how well or not so well our web­site is per­form­ing using a nifty little web­site called Web­site Grader.   And I’m pretty pleased (although I have a voice in my head say­ing, “Could do better”).

Coulson Macleod has a web­site grade of 72/100.  This means that of the hun­dreds of thou­sands of web­sites that have pre­vi­ously been eval­u­ated, Web­site Grader has cal­cu­lated that our web­site scores 72% higher than the rest of them in terms of its mar­ket­ing effect­ive­ness. Oooh!