We were intro­duced to Saat­chi & Saat­chi’s Love­marks awhile back now via Kevin Roberts, the CEO of Saat­chi & Saat­chi World­wide, who’s a reg­u­lar cus­tomer of Coulson Macleod.

It’s a fab idea. Saat­chi & Saat­chi say that brands have “run out of juice”. Most of us have grown to expect great per­form­ance from products, ser­vices, and exper­i­ences. And most often, we get it. Cars start first time, fries are always crisp (bear in mind Love­marks is Amer­ican), dishes shine.

A few years ago Saat­chi & Saat­chi asked, ‘What makes some brands inspir­a­tional, while oth­ers struggle?’ And they came up with the answer: Love­marks: the future bey­ond brands.

So how do you know a Lovemark? Lovemarks tran­scend brands. They deliver bey­ond your expect­a­tions of great per­form­ance. Like great brands, they sit on top of high levels of respect, but there the sim­il­ar­it­ies end. Lovemarks reach your heart as well as your mind, cre­at­ing an intim­ate, emo­tional con­nec­tion that you just can’t live without. Ever. Take a brand away and people will find a replace­ment. Take a Love­mark away and people will protest its absence. Love­marks are a rela­tion­ship, not a mere trans­ac­tion. You don’t just buy Love­marks, you embrace them pas­sion­ately. That’s why you never want to let go. Love­marks inspire: loy­alty bey­ond reason.

At the core of every Love­mark is respect. Simple as that.

And the best bit of all (hint, hint) is that you can nom­in­ate your favour­ite com­pany to become a Love­mark. So if you’ve bought our typo­graphic art, or just love us, you can nom­in­ate Coulson Macleod if you fancy.

• Tell the world about the emo­tional con­nec­tion you have with Coulson Macleod.
• A Love­mark story is based on your per­sonal experience.
• The min­imum word count for a text-based Love­marks story is 26.
• Each per­son is entitled to one Love­mark text com­ment per nomination.

If you want to read more about Love­marks, Kevin Roberts has writ­ten two books,

Love­marks: the Future Bey­ond Brands is the evol­u­tion­ary story of products, trade­marks and brands — to Love­marks. Kevin relates the inspir­a­tion behind the idea, and shows that by build­ing respect and inspir­ing love, busi­ness can move the world.

The Love­marks Effect: Win­ning in the Con­sumer Revolu­tion, fol­lows up from Love­marks: the Future Bey­ond Brands. This latest offer­ing con­tains inspir­a­tional stor­ies from Love­marks Inspir­a­tional Own­ers and Con­sumers, met­rics, prac­tical advice, big ideas and examples of great work.

Related art­icles:

• Saat­chi & Saat­chi Boss Buys Coulson Macleod
• The Rich And Fam­ous Buy Coulson Macleod

Kevin Roberts, CEO of Saat­chi & Saat­chi World­wide wrote this lovely piece about us on his blog KR Con­nect,

“A few weeks ago, I dis­covered Coulson Macleod, an art busi­ness mak­ing waves from Northamp­ton­shire. It’s the cre­ation of Mark Coulson and Han­nah Macleod, a couple who share a strik­ing design aes­thetic, rad­ic­ally pos­it­ive ambi­tion, and, most import­antly, love.

I’ve bought sev­eral of their pieces, which are all hand-finished in lim­ited edi­tions. The works in the Love Col­lec­tion are favor­ites of mine – bold typo­graphic designs fea­tur­ing declar­a­tions of feel­ing and fam­ous romantic lines from clas­sic movies. Other col­lec­tions cel­eb­rate the pop cul­ture of dec­ades past, the icons of music his­tory and the spirit of Cool Brit­an­nia – all top­ics close to the heart.

After I sent the team a note of encour­age­ment, Han­nah Macleod shared the company’s “simple little love story” with me. It’s also a story of smart, down-to-earth entre­pren­eur­ship. After fall­ing in love, the couple began work­ing together. Want­ing new art for their home, but not able to afford high-end prices, they decided to design their own rather than deign to buy mass-produced prints, and thus Coulson Macleod was born.

Start­ing small in March 2009, Han­nah and Mark didn’t have big dol­lars for pro­mo­tion, but built their own web­site and show­cased their designs online. The work spoke for itself, and with grow­ing sales they could soon begin advert­ising in top interi­ors magazines. Now, Coulson Macleod fields orders from all over the world, and tracks the buzz on their blog. Brides-to-be have con­tac­ted them to ask if they can read out the quote from the “What Is Love?” piece at their wed­ding – a spe­cial request as this was writ­ten by Mark.

As Han­nah described it to me, the com­pany is “built on love and driven by pas­sion”. The world needs more entre­pren­eurs like this. Here’s to spread­ing the Love.”