Coulson Macleod Is Eco & GB Friendly
Tuesday, September 6th, 2011Coulson Macleod is exhibiting at Top Drawer (stand C42) — the trade show at London’s Olympia, 11-13th September 2011.
This is our very first trade show. And therefore hugely exciting (and pretty nerve-racking). But now the event is going to be even better for us, because we’ve been approved for both of Top Drawer’s special trails. Woohoo!
Renowned TV presenter and environmental champion Oliver Heath (and author of design books that happen to line our bookshelves) has lent his support to Top Drawer’s accredited Eco-Trail.
Oliver’s stamp identifies products that are:
* Produced ethically
* Under fair trade schemes
* Ideally made of sustainable materials
* Biodegradable or reusable in some way
Our typographic artwork has been selected and will be clearly marked with the ‘Eco Trail certified by Oliver Heath’ sticker.
Oliver said, “As a designer it is essential that I’m picking up on key trends and finding ways to express these in the designs that I create; keeping them feeling fresh, contemporary and exciting. Often these trends encourage consumerism for its own sake. However what we are seeing now is a larger cultural shift brought on by the impact of global recession; from a short-term way of thinking about our lives, and what we buy, to a more considered long-term approach. The good news is that many of these changes encourage a more sustainable way of thinking; from saving energy and resources to buying good quality, well-made products or just thinking about the lifecycle of the pieces that we buy.”
And our typographic artwork has also been selected to be on the Product GB trail…
This is an initiative that champions the national economy and locally-made products. With the effects of the downturn still prevalent in some areas of trade in the UK, buying British ensures our local economy is given the best possible chance to flourish.
Product GB gives exhibitors a chance to showcase their products that are made using materials sourced from the UK, and are designed and produced locally.
Visitors to the show who follow the Product GB trail will offset carbon emissions incurred from goods transportation from overseas. Support for this initiative also encourages fair-trade practices, as the Product GB sticker denotes a traceable source of manufacture.
Demonstrate your support for the national economy and buy British at Top Drawer this September. Keep an eye out for the Product GB logo as you make your way around the show.
Roll on Sunday. We are so ready.
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