Saatchi & Saatchi Boss Buys Coulson Macleod
Sunday, February 7th, 2010Kevin Roberts, CEO of Saatchi & Saatchi has bought several of Coulson Macleod’s Love prints.
Kevin Roberts very kindly gave Coulson Macleod permission to use his name.
In fact Kevin (yep we’re on first name terms!) sent me a handwritten note that basically said well done and that the world needs entrepreneurs. He also said that I could tell the world that he’d bought our art and that if I sent him our story, he’d put it on his blog.
Saatchi & Saatchi is one of the world’s leading creative organisations, and Kevin leads a team of 6,000 people in 150 offices across 86 countries. And yet he somehow found the time for Coulson Macleod. It’s nice to have friends in high-up places.
Saatchi & Saatchi created Lovemarks.
They wanted to know what makes some brands inspirational, while others struggle? Their answer was “future beyond brands”. They write on their website, “Lovemarks transcends brands. They reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. Lovemarks inspire.”
Now we like to think Coulson Macleod is a Lovemark. And maybe, just maybe, so does Saatchi & Saatchi.
