Posts Tagged ‘Lovemarks’

Saatchi & Saatchi Boss Buys Coulson Macleod

Sunday, February 7th, 2010

Kevin Roberts, CEO of Saat­chi & Saat­chi has bought sev­eral of Coulson Macleod’s Love prints.

Kevin Roberts very kindly gave Coulson Macleod per­mis­sion to use his name.

In fact Kevin (yep we’re on first name terms!) sent me a hand­writ­ten note that basic­ally said well done and that the world needs entre­pren­eurs. He also said that I could tell the world that he’d bought our art and that if I sent him our story, he’d put it on his blog.

Saat­chi & Saat­chi is one of the world’s lead­ing cre­at­ive organ­isa­tions, and Kevin leads a team of 6,000 people in 150 offices across 86 coun­tries.  And yet  he some­how found the time for Coulson Macleod. It’s nice to have friends in high-up places.

Saat­chi & Saat­chi cre­ated Love­marks. LovemarksThey wanted to know what makes some brands inspir­a­tional, while oth­ers struggle?  Their answer was “future bey­ond brands”. They write on their web­site, “Love­marks tran­scends brands. They reach your heart as well as  your mind, cre­at­ing an intim­ate, emo­tional con­nec­tion that you just can’t live without. Ever. Love­marks are a rela­tion­ship, not a mere trans­ac­tion. You don’t just buy Love­marks, you embrace them pas­sion­ately. Love­marks inspire.”

Saatchi & Saatchi Lovemarks

Now we like to think Coulson Macleod is a Love­mark. And maybe, just maybe, so does Saat­chi & Saatchi.

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