Last night was the annual Zest Social Media Awards.
I’ve been asked to judge the entries for both years; for a new awards the number & quality of entries is impressive.
Last night’s winners were…
Practitioner of the Year
award-winning science parties; makes science
fun at children’s birthday parties, schools & events
‘engineering careers’ by bringing engineering to life in schools
Best Customer Service
brilliant use of social media to
keep in contact with their students
Newcomer of the Year
an emporium of over 115
vintage & handmade sellers
Rosemary Conley CBE gave the keynote speech.
This week Coulson Macleod had a night away in Essex. Westcliff-on-Sea to be precise. Our white-washed hotel overlooked the wide estuary where the River Thames meets the North Sea. Which may sound like we were on a mid-week mini-break, but actually it was to attend something called The Ladder Club.
The Ladder Club is an annual two-day crash course in greetings card publishing. Day 1 is to help new publishers get on the ladder. Day 2 is for existing publishers (us).
Run by the well-respected matriarch* of the greetings card industry, Lynn Tait, who’s both a publisher & retailer (The Lynn Tait Gallery). *not her official title
Mark & I drove down on Tuesday, popping in to see a long-time stockist of ours in Leigh-on-Sea. Tuesday night was a delegates dinner. Having been in the industry less than a year we were surprised by the number of familiar faces; and even more surprised that they all knew us.
Jakki Brown, editor of Progressive Greetings magazine & runs Progressive Greetings Live trade show, who is a wealth of knowledge; our paper suppliers, one of our printers, our envelope suppliers, & a number of greetings card publishers we’ve met at trade shows.
One who I happily sat next to at dinner was Eloise Hall who designs the prettiest of cards…
The seminar on Wednesday was non-stop; back-to-back talks from representatives from the entire industry. Claire Williams & Karen Wilson, co-founders of Paper Salad, made us all laugh with their straight-talking account of the highs & lows of creating a major greetings card company. Jeremy Corner from Blue Eyed Sun advised on exporting & increasing sales. We heard from small chains (known as ‘multiples’ in greetings card language), buyers for multiples, agents, suppliers, & brokerage companies.
Other publishers that we met included…
What are you up to on Saturday 1st November?
If you live in the East Midlands there’s a Christmas shopping event you won’t want to miss.
Other sellers include…
London Dry Gin, English Vodka & Absinthe handcrafted in small batches; produced in Market Harborough & sold in Fortnum & Mason.
Entry: £2.50 (includes glass of Bucks Fizz). Kibworth Grammar School Hall (LE8 0EW)
Today we ‘celebrate’ three months on Etsy & as we showed you our progress at two months, thought we’d continue to let you know how it’s going.
116 sales : 88 admirers : 9 reviews.
Compared to our stats at two months — 52 sales : 62 admirers : 3 reviews.
Our nine reviews are all 5*, so whilst not very many at least they’re all great. Here’s a taster…
“A beautiful, touching card. It made both myself and my best friend, who had just given birth, cry ! The quality of the card was superb. Would definitely recommend.”
“Top quality card. Brought back a few memories for me (even for a ’79 er) . Excellent fast delivery, well packaged. No complaints at all.”
“Very easy to communicate. Product looks better in person. Shipped promptly. So glad I made this purchase!”
Today Coulson Macleod loves industrial shelving using the humble steel pipe.
Rather than scaffolding boards (like the ones in the 1st photo) we’d use reclaimed wood in keeping with our current shelves & frames we use for our prints. Love the fact you can easily create your own shelving to fit any space. Click on the photos below as some of them take you to diy sites with step-by-step instructions on how to create them.